Consumer behavior : building marketing strategy / Del I. Hawkins, David L. Mothersbaugh.
Publisher: Boston : McGraw-Hill Irwin, 2013Edition: 12th edDescription: xxvii, 772 pages : 25 cm + 1 CD-ROM (4 3/4 in.)Content type:- text
- unmediated
- volume
- 9780071318174
- 658.834 .D331
Item type | Current library | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|
Print Materials | Main Library General Circulation | 658.834 .D331 2013 (Browse shelf(Opens below)) | Available | 0110131 |
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658.83 .B811 2010 Marketing research : | 658.83 .H147 2013 Market research in practice : how to get greater insight from your market / | 658.83 .H153 2013 Essentials of marketing research / | 658.834 .D331 2013 Consumer behavior : building marketing strategy / | 658.8343 .L753 2011 Brandwashed : | 658.84 .Al454 2013 Global marketing : | 658.848 .D657 1971 Doing business in Japan / |
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