Marketing metrics : the definitive guide to measuring marketing performance / Paul W. Farris, Neil T. Bendle, Phillip E. Pfeifer and David J. Reibsteinches
Publisher: Upper Saddle River, NJ : Pearson, [2010]Copyright date: copyright 2010Edition: 2nd edDescription: xv, 414 pages : illustrations ; 23 cmContent type:- text
- unmediated
- volume
- 978-0-13-705829-7
- 658.83 F246
| Item type | Current library | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|
| Print Materials | Graduate School Library Master in Business Administration | 658.83/F246 2010 (Browse shelf(Opens below)) | Available | 0103598 |
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| 658.83/C448 c1995 Strategic business marketing / | 658.83/C475 c1988 Basic marketing research / | 658.83/F246 2006 Marketing metrics : | 658.83/F246 2010 Marketing metrics : | 658.83 /G573 2003 Marketing plan : | 658.83/H261 c1991 Marketing research the right way / | 658.83/H411 1955 Modern marketing; dynamics and management / |
Includes bibliographical references and index.
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