Marketing metrics : (Record no. 139233)

MARC details
000 -LEADER
fixed length control field 01176nam a2200349Ii 4500
001 - CONTROL NUMBER
control field 13941
003 - CONTROL NUMBER IDENTIFIER
control field JRU
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 100520s2010 ph-||||| |||| 00| 0 eng d
011 ## - LINKING LIBRARY OF CONGRESS CONTROL NUMBER [OBSOLETE]
LC control number 139233
040 ## - CATALOGING SOURCE
Description conventions rda
Transcribing agency
Language of cataloging eng
245 10 - TITLE STATEMENT
Title Marketing metrics :
Remainder of title the definitive guide to measuring marketing performance /
Statement of responsibility, etc. Paul W. Farris, Neil T. Bendle, Phillip E. Pfeifer and David J. Reibsteinches
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Farris, Paul W.
9 (RLIN) 94348
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.83
Item number F246
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 978-0-13-705829-7
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture Upper Saddle River, NJ :
Name of producer, publisher, distributor, manufacturer Pearson,
Date of production, publication, distribution, manufacture, or copyright notice [2010]
Date of production, publication, distribution, manufacture, or copyright notice copyright 2010
250 ## - EDITION STATEMENT
Edition statement 2nd ed.
336 ## - CONTENT TYPE
Content type term text
Content type code txt
Source rdacontent
337 ## - MEDIA TYPE
Media type term unmediated
Media type code n
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term volume
Carrier type code nc
Source rdacarrier
300 ## - PHYSICAL DESCRIPTION
Extent xv, 414 pages :
Other physical details illustrations ;
Dimensions 23 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing research.
9 (RLIN) 45090
Topical term or geographic name as entry element Marketing
General subdivision Mathematical models.
9 (RLIN) 94349
Topical term or geographic name as entry element GENERAL MANAGEMENT
9 (RLIN) 23003
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Bendle, Neil T.
9 (RLIN) 94350
Personal name Pfeifer, Phillip E.
9 (RLIN) 94351
Personal name Reibstein, David J.
9 (RLIN) 94352
959 ## -
-- 05/20/2010&
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Newspapers
Source of classification or shelving scheme Dewey Decimal Classification
Holdings
Withdrawn status Lost status Damaged status Use restrictions Not for loan Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Shelving control number Total Checkouts Total Renewals Total Holds Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
        Graduate School Library Graduate School Library Master in Business Administration 05/20/2010 Purchased 2500.00         658.83/F246 2010 0103598 01/24/2014 0.00 10/06/2011 Print Materials