Marketing metrics : (Record no. 139233)
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000 -LEADER | |
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fixed length control field | 01176nam a2200349Ii 4500 |
001 - CONTROL NUMBER | |
control field | 13941 |
003 - CONTROL NUMBER IDENTIFIER | |
control field | JRU |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 100520s2010 ph-||||| |||| 00| 0 eng d |
011 ## - LINKING LIBRARY OF CONGRESS CONTROL NUMBER [OBSOLETE] | |
LC control number | 139233 |
040 ## - CATALOGING SOURCE | |
Description conventions | rda |
Transcribing agency | |
Language of cataloging | eng |
245 10 - TITLE STATEMENT | |
Title | Marketing metrics : |
Remainder of title | the definitive guide to measuring marketing performance / |
Statement of responsibility, etc. | Paul W. Farris, Neil T. Bendle, Phillip E. Pfeifer and David J. Reibsteinches |
100 1# - MAIN ENTRY--PERSONAL NAME | |
Personal name | Farris, Paul W. |
9 (RLIN) | 94348 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.83 |
Item number | F246 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 978-0-13-705829-7 |
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
Place of production, publication, distribution, manufacture | Upper Saddle River, NJ : |
Name of producer, publisher, distributor, manufacturer | Pearson, |
Date of production, publication, distribution, manufacture, or copyright notice | [2010] |
Date of production, publication, distribution, manufacture, or copyright notice | copyright 2010 |
250 ## - EDITION STATEMENT | |
Edition statement | 2nd ed. |
336 ## - CONTENT TYPE | |
Content type term | text |
Content type code | txt |
Source | rdacontent |
337 ## - MEDIA TYPE | |
Media type term | unmediated |
Media type code | n |
Source | rdamedia |
338 ## - CARRIER TYPE | |
Carrier type term | volume |
Carrier type code | nc |
Source | rdacarrier |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xv, 414 pages : |
Other physical details | illustrations ; |
Dimensions | 23 cm. |
504 ## - BIBLIOGRAPHY, ETC. NOTE | |
Bibliography, etc | Includes bibliographical references and index. |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Marketing research. |
9 (RLIN) | 45090 |
Topical term or geographic name as entry element | Marketing |
General subdivision | Mathematical models. |
9 (RLIN) | 94349 |
Topical term or geographic name as entry element | GENERAL MANAGEMENT |
9 (RLIN) | 23003 |
700 1# - ADDED ENTRY--PERSONAL NAME | |
Personal name | Bendle, Neil T. |
9 (RLIN) | 94350 |
Personal name | Pfeifer, Phillip E. |
9 (RLIN) | 94351 |
Personal name | Reibstein, David J. |
9 (RLIN) | 94352 |
959 ## - | |
-- | 05/20/2010& |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Koha item type | Newspapers |
Source of classification or shelving scheme | Dewey Decimal Classification |
Withdrawn status | Lost status | Damaged status | Use restrictions | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Shelving control number | Total Checkouts | Total Renewals | Total Holds | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Graduate School Library | Graduate School Library | Master in Business Administration | 05/20/2010 | Purchased | 2500.00 | 658.83/F246 2010 | 0103598 | 01/24/2014 | 0.00 | 10/06/2011 | Print Materials |