IMC using advertising and promotion to build brands /
Duncan, Tom
IMC using advertising and promotion to build brands / Tom Duncan. - Int'l ed. - xxxii, 783p.: illustrations; 28cm - McGraw-Hill/Irwin series in marketing .
0-256-21476-X
Brand name products--Marketing.
GENERAL MANAGEMENT
658.827 / D912
IMC using advertising and promotion to build brands / Tom Duncan. - Int'l ed. - xxxii, 783p.: illustrations; 28cm - McGraw-Hill/Irwin series in marketing .
0-256-21476-X
Brand name products--Marketing.
GENERAL MANAGEMENT
658.827 / D912