Dictionary of marketing and advertising / (Record no. 61203)

MARC details
000 -LEADER
fixed length control field 00903nam a2200313Ii 4500
001 - CONTROL NUMBER
control field 12217
003 - CONTROL NUMBER IDENTIFIER
control field JRU
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20170607154031.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 001125s1995 us-||||| |||| 00| 0 eng d
011 ## - LINKING LIBRARY OF CONGRESS CONTROL NUMBER [OBSOLETE]
LC control number 61203
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0-471-02502-X
040 ## - CATALOGING SOURCE
Description conventions rda
Transcribing agency
Language of cataloging eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8003
Item number R723
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Rosenberg, Jerry M.
9 (RLIN) 48993
245 ## - TITLE STATEMENT
Title Dictionary of marketing and advertising /
Statement of responsibility, etc. Rosenberg, Jerry M.
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture N.Y. :
Name of producer, publisher, distributor, manufacturer John Wiley,
Date of production, publication, distribution, manufacture, or copyright notice [1995]
Date of production, publication, distribution, manufacture, or copyright notice copyright 1995
300 ## - PHYSICAL DESCRIPTION
Extent xii,371p. ;
Dimensions 23cm.
336 ## - CONTENT TYPE
Content type term text
Content type code txt
Source rdacontent
337 ## - MEDIA TYPE
Media type term unmediated
Media type code n
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term volume
Carrier type code nc
Source rdacarrier
500 ## - GENERAL NOTE
test3 Includes bibliographical references
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising
Form subdivision Dictionaries
9 (RLIN) 48994
Topical term or geographic name as entry element Marketing
Form subdivision Dictionaries
9 (RLIN) 48995
Topical term or geographic name as entry element GENERAL MANAGEMENT
9 (RLIN) 23003
959 ## -
-- 04/16/1996
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Reference
Source of classification or shelving scheme Dewey Decimal Classification
Holdings
Withdrawn status Lost status Damaged status Use restrictions Not for loan Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Shelving control number Total Checkouts Total Renewals Total Holds Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
        Graduate School Library Graduate School Library Master in Business Administration - Reference 04/16/1996 Purchased 990.00         658.8003/R723 c1995 0059835 10/05/2011 0.00 10/05/2011 Reference