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Dictionary of marketing and advertising /

Rosenberg, Jerry M.

Dictionary of marketing and advertising / Rosenberg, Jerry M. - xii,371p. ; 23cm.

ISBN: 0-471-02502-X

Subjects--Topical Terms:
Advertising--Dictionaries
Marketing--Dictionaries
GENERAL MANAGEMENT

Dewey Class. No.: 658.8003 / R723

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