Marketing management:
Mullins, John W.
Marketing management: a strategic decision-making approach / John W. Mullins...[et.al.]. - 5th ed. - xxiv, 520p.; 26 cm. - McGraw-Hill/Irwin series in marketing. .
Has index.
0-07-286370-6
Marketing--Management.
GENERAL MANAGEMENT
658.82 / M961
Marketing management: a strategic decision-making approach / John W. Mullins...[et.al.]. - 5th ed. - xxiv, 520p.; 26 cm. - McGraw-Hill/Irwin series in marketing. .
Has index.
0-07-286370-6
Marketing--Management.
GENERAL MANAGEMENT
658.82 / M961