Macro perspective of tourism and hospitality /
Cruz, Zenaida Lansangan,
Macro perspective of tourism and hospitality / Zenaida Lansangan-Cruz, PhD. - First edition - viii, 213 pages ; 25 cm
Includes references and index.
"Macro Perspective of Tourism and Hospitality is an introductory book for students taking tourism and hospitality courses. This book aims to show the relationship between tourism and hospitality and introduce the important terms and concepts that are common in the different sector. This book describes the structure and scope of tourism and hospitality as well as its socioeconomic, environmental, and cultural impacts; explains the meaning of the tourism multiplier effect and its importance to the economy of the host country; discusses tourism and hospitality organizations and how they influence tourism and hospitality trends; explains the meaning and importance of sustainable tourism; and describes the current trends and issues in the tourism and hospitality industry. The book follows an outcome-based approach; with learning outcomes presented at the beginning of each chapter, a summary, discussion questions, chapter activities, and a chapter quiz at the end of the chapter." --Back cover
Adult
Text in English
9789712396052
Tourism industry.
Hospitality industry.
338.4791 / .C957 2018
Macro perspective of tourism and hospitality / Zenaida Lansangan-Cruz, PhD. - First edition - viii, 213 pages ; 25 cm
Includes references and index.
"Macro Perspective of Tourism and Hospitality is an introductory book for students taking tourism and hospitality courses. This book aims to show the relationship between tourism and hospitality and introduce the important terms and concepts that are common in the different sector. This book describes the structure and scope of tourism and hospitality as well as its socioeconomic, environmental, and cultural impacts; explains the meaning of the tourism multiplier effect and its importance to the economy of the host country; discusses tourism and hospitality organizations and how they influence tourism and hospitality trends; explains the meaning and importance of sustainable tourism; and describes the current trends and issues in the tourism and hospitality industry. The book follows an outcome-based approach; with learning outcomes presented at the beginning of each chapter, a summary, discussion questions, chapter activities, and a chapter quiz at the end of the chapter." --Back cover
Adult
Text in English
9789712396052
Tourism industry.
Hospitality industry.
338.4791 / .C957 2018