Macro perspective of tourism and hospitality / Zenaida Lansangan-Cruz, PhD.
Copyright date: Manila, Philippines : REX Book Store, copyright 2018Edition: First editionDescription: viii, 213 pages ; 25 cmContent type:- text
- unmediated
- volume
- 9789712396052
- 338.4791 .C957 2018
Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Reserved Books | Main Library Hotel Restaurant Management - Filipiniana | Non-fiction | 338.4791 .C957 2018 (Browse shelf(Opens below)) | Available | 0123302 |
Includes references and index.
"Macro Perspective of Tourism and Hospitality is an introductory book for students taking tourism and hospitality courses. This book aims to show the relationship between tourism and hospitality and introduce the important terms and concepts that are common in the different sector. This book describes the structure and scope of tourism and hospitality as well as its socioeconomic, environmental, and cultural impacts; explains the meaning of the tourism multiplier effect and its importance to the economy of the host country; discusses tourism and hospitality organizations and how they influence tourism and hospitality trends; explains the meaning and importance of sustainable tourism; and describes the current trends and issues in the tourism and hospitality industry. The book follows an outcome-based approach; with learning outcomes presented at the beginning of each chapter, a summary, discussion questions, chapter activities, and a chapter quiz at the end of the chapter." --Back cover
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Text in English
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