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Services marketing :

Zeithaml, Valarie A.

Services marketing : integrated customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler - 6th ed. - xxvii, 642 pages : illustrations ; 25 cm.

Has index.

ISBN: 9780071086967

Subjects--Topical Terms:
Service industries--Marketing.
Customer services.
Marketing.

Dewey Class. No.: 658.8 / .Z48

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