Beyond the core :
Zook, Chris,d1951-
Beyond the core : expand your market without abandoning your roots / Chris Zook. - xv, 214 pages : illustrations ; 24 cm.
Includes bibliographical references and index.
The growth crisis? : dangerous moves beyond the core -- Visualizing the ideal? : the first principle of adjacency growth -- Evaluating adjacency moves? : balancing desire with data -- Orchestrating adjacency moves? : strengthening the core vs. investing in adjacencies -- Executing adjacency moves? : managing the key organizational issues that most influence success or failure -- Transforming moves? : redefining the core through adjacencies.
1578519519
Corporations--Growth.
Strategic planning.
Corporate profits.
Industrial management.
GENERAL MANAGEMENT
658.406 / Z87
Beyond the core : expand your market without abandoning your roots / Chris Zook. - xv, 214 pages : illustrations ; 24 cm.
Includes bibliographical references and index.
The growth crisis? : dangerous moves beyond the core -- Visualizing the ideal? : the first principle of adjacency growth -- Evaluating adjacency moves? : balancing desire with data -- Orchestrating adjacency moves? : strengthening the core vs. investing in adjacencies -- Executing adjacency moves? : managing the key organizational issues that most influence success or failure -- Transforming moves? : redefining the core through adjacencies.
1578519519
Corporations--Growth.
Strategic planning.
Corporate profits.
Industrial management.
GENERAL MANAGEMENT
658.406 / Z87