Beyond the core : expand your market without abandoning your roots / Chris Zook.
Publisher: Boston : Harvard Business School Pub., [2004]Copyright date: copyright 2004Description: xv, 214 pages : illustrations ; 24 cmContent type:- text
- unmediated
- volume
- 1578519519
- 658.406 Z87
Item type | Current library | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|
Print Materials | Graduate School Library Master in Business Administration | 658.406/Z87 2004 (Browse shelf(Opens below)) | Available | 0099983 |
Includes bibliographical references and index.
The growth crisis? : dangerous moves beyond the core -- Visualizing the ideal? : the first principle of adjacency growth -- Evaluating adjacency moves? : balancing desire with data -- Orchestrating adjacency moves? : strengthening the core vs. investing in adjacencies -- Executing adjacency moves? : managing the key organizational issues that most influence success or failure -- Transforming moves? : redefining the core through adjacencies.
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