Services marketing in asia; managing people, technology and strategy /
Lovelock, Christopher
Services marketing in asia; managing people, technology and strategy / Christopher Lovelock, Jochen Wirtz, Hean Tat Keh. - viii, 706p.: illustrations; 24cm.
Include index.
0-13-060566-2
Customer services.
Marketing.
GENERAL MANAGEMENT
658.812 / L911
Services marketing in asia; managing people, technology and strategy / Christopher Lovelock, Jochen Wirtz, Hean Tat Keh. - viii, 706p.: illustrations; 24cm.
Include index.
0-13-060566-2
Customer services.
Marketing.
GENERAL MANAGEMENT
658.812 / L911