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International case studies in tourism marketing / edited by Gürhan Aktaş and Metin Kozak.

Contributor(s): Series: International cases studies in tourismPublisher: New York, NY : Routledge, 2022Description: xxiii, 244 pages : illustrations ; 24 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781032023137
Subject(s): DDC classification:
  • 910.688 .In61 2022
Summary: "This international case study book provides 28 expertly curated case studies on the topic of tourism marketing, each with detailed implementation instructions for the instructor in order to maximise student participation and learning. With reflective questions throughout to aid both in-class discussion and self-study, this book is an ideal study resource for use in higher and vocational education and its unique, teaching-led approach positions it as a vital study tool for instructors and students alike"-- Provided by publisher.
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Item type Current library Call number Status Date due Barcode
Print Materials Main Library Hotel Restaurant Management 910.688 .In61 2022 (Browse shelf(Opens below)) Available 0128335

Includes bibliographical references and index.

"This international case study book provides 28 expertly curated case studies on the topic of tourism marketing, each with detailed implementation instructions for the instructor in order to maximise student participation and learning. With reflective questions throughout to aid both in-class discussion and self-study, this book is an ideal study resource for use in higher and vocational education and its unique, teaching-led approach positions it as a vital study tool for instructors and students alike"-- Provided by publisher.

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