Strategic marketing management : a means-end approach / Mark E. Parry.
Series: The McGraw-Hill Executive MBA seriesPublisher: MA : McGraw-Hill, [2002]Copyright date: copyright 2002Description: 275 pages : illustrations ; 23 cmContent type:- text
- unmediated
- volume
- 0-07-137222-9
- 658.8 P265
Item type | Current library | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|
Print Materials | Graduate School Library Master in Business Administration | 658.8/P265 2002 (Browse shelf(Opens below)) | Available | 0091581 |
Includes bibliographical references and index.
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