Strategic management / Natalia Davies.
Series: Textbook seriesCopyright date: New York, NY, USA : Larsen and Keller Education, c2019Description: viii, 188 pages : color illustrations ; 27 cmContent type:- text
- unmediated
- volume
- 9781641720526
- 658.4012 .St898 2019
- HD30.28 .S97 2019
Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Print Materials | Law School Library Master in Business Administration | Non-fiction | 658.4012 .St898 2019 (Browse shelf(Opens below)) | In transit from Law School Library to Graduate School Library since 04/18/2023 | 0124313 |
Includes index.
Includes bibliographical references and index.
"Strategic management is an important area of management. It involves the development and implementation of the goals and objectives of the management by considering the availability of resources and an assessment of the external and internal environments of the organization. Strategic management provides a guide to the operations of an enterprise. A focus on competition, cost and customers underlies the development of strategic management. Some of the conceptual frameworks in this field are SWOT analysis, experience curve, competitive advantage, corporate strategy and portfolio theory, etc. This textbook is a valuable compilation of topics, ranging from the basic to the most complex theories and principles of strategic management. It provides comprehensive insights into this field. Coherent flow of topics, student-friendly language and extensive us of examples make this book an invaluable source of knowledge." --Provided by publisher.
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Text in English
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