Entrepreneurship : the art, science, and process for success / Charles E. Bamford, University of Notre Dame & Duke University, Gary D. Bruton, Texas Christian University.
Publisher: New York : McGraw Hill Education, [2019]Copyright date: c2019Edition: Third Edition; International Student EditionDescription: xxiv, 337 pages, 7 unnumbered pages of plates ; color illustrations ; 29 cmContent type:- text
- still image
- unmediated
- volume
- 9781260085365
- 658.421 .B199 2019
- HD62.5 .B36 2019
Item type | Current library | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|
Print Materials | Main Library General Circulation | 658.421 .B199 2019 (Browse shelf(Opens below)) | Available | 0121903 |
Includes index
"Entrepreneurship: The Art Science and Process for Success emphasizes three core tenets necessary to start an entrepreneurial venture:The Art of turning an entrepreneurial venture into a success.The Science of practice as the heart of starting and running a successful entrepreneurial venture.The Process that tie these two areas together into a coherent and organized business.With its adaptive learning tools students learn the art science and process of designing starting and managing a small business. Through its real-world approach students are placed in the roles of a financial analyst marketer and business owners and think critically to develop their plan to survive in the ever-changing business world. Rather than have a chapter on designing a building a plan the authors built the entire book around it so that at the end of the course the students will have crafted their own business plans." --Amazon website
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