Image from Google Jackets

Marketing and finance : creating shareholder value / Malcolm McDonald, Brian D. Smith, Keith Ward.

By: Contributor(s): Series: Marketing due diligencePublisher: West Sussex, United Kingdom : Wiley, 2013Description: xvii, 253 pages ; 25 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781119953388
  • 9781118748763 (ebk)
  • 9781118748893 (ebk)
  • 9781118748664 (ebk)
Subject(s): DDC classification:
  • 658.802 .M135
Summary: "Written for marketing and finance directors, CEOs, and strategists, as well as MBA students, this practical book explains the principles and practice behind rigorous due diligence in marketing. It connects marketing plans and investment to the valuation of the firm and how it can contribute to increasing stakeholder value." -- WorldCat
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Call number Status Date due Barcode
Print Materials Main Library General Circulation 658.802 .M135 2013 (Browse shelf(Opens below)) Available 0114474

At head title : "The updated and revised 2nd edition of Marketing due diligence." -- Cover page.

Includes bibliographical references (pages [243] - 244) and index.

"Written for marketing and finance directors, CEOs, and strategists, as well as MBA students, this practical book explains the principles and practice behind rigorous due diligence in marketing. It connects marketing plans and investment to the valuation of the firm and how it can contribute to increasing stakeholder value." -- WorldCat

Text in English.

There are no comments on this title.

to post a comment.