Marketing and finance : creating shareholder value / Malcolm McDonald, Brian D. Smith, Keith Ward.
Series: Marketing due diligencePublisher: West Sussex, United Kingdom : Wiley, 2013Description: xvii, 253 pages ; 25 cmContent type:- text
- unmediated
- volume
- 9781119953388
- 9781118748763 (ebk)
- 9781118748893 (ebk)
- 9781118748664 (ebk)
- 658.802 .M135
Item type | Current library | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|
Print Materials | Main Library General Circulation | 658.802 .M135 2013 (Browse shelf(Opens below)) | Available | 0114474 |
At head title : "The updated and revised 2nd edition of Marketing due diligence." -- Cover page.
Includes bibliographical references (pages [243] - 244) and index.
"Written for marketing and finance directors, CEOs, and strategists, as well as MBA students, this practical book explains the principles and practice behind rigorous due diligence in marketing. It connects marketing plans and investment to the valuation of the firm and how it can contribute to increasing stakeholder value." -- WorldCat
Text in English.
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