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The art and science of interpreting market research evidence / D. V. L. Smith and J. H. Fletcher.

By: Contributor(s): Publisher: NY : John Wiley, [2004]Copyright date: copyright 2004Description: x,236p.; 26cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 0-470-84424-8
Subject(s): DDC classification:
  • 658.83 Sm645
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Holdings
Item type Current library Call number Status Date due Barcode
Print Materials Graduate School Library Master in Business Administration 658.83/Sm645 2004 (Browse shelf(Opens below)) Available 0084860

Includes bibliographical references

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