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From brand vision to brand evaluation:bthe strategic process of growing and strenghtening brands / Leslie de Chernatony.

By: MA : Butterworth-Heinemann, c2006MA : Butterworth-Heinemann, c2006Edition: 2nd edDescription: xviii, 318 p. : ill. ; 23 cmISBN:
  • 978-0-7506-6749-4
Subject(s): DDC classification:
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Holdings
Item type Current library Call number Status Date due Barcode
Print Materials Graduate School Library Master in Business Administration 658.827/C521 2006 (Browse shelf(Opens below)) In transit from Law School Library to Graduate School Library since 07/26/2018 0100512

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