From brand vision to brand evaluation:bthe strategic process of growing and strenghtening brands / Leslie de Chernatony.
MA : Butterworth-Heinemann, c2006MA : Butterworth-Heinemann, c2006Edition: 2nd edDescription: xviii, 318 p. : ill. ; 23 cmISBN:- 978-0-7506-6749-4
Item type | Current library | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|
Print Materials | Graduate School Library Master in Business Administration | 658.827/C521 2006 (Browse shelf(Opens below)) | In transit from Law School Library to Graduate School Library since 07/26/2018 | 0100512 |
Has index.
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