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Global brand management : a guide to developing, building and managing an international brand / Laurence Minsky and Ilan Geva. by Publisher: London, United Kingdom : Kogan Page, ©2020
Availability: Items available for loan: Graduate School Library (1)Call number: 658.049 .M666 2020.

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Strategic brand management : building, measuring and managing brands / John Dixon. by Series: Knowledge seriesCopyright date: Forest Hills, NY, USA : Willford Press, c2019
Availability: Items available for loan: Graduate School Library (1)Call number: 658.5 .St898 2019.

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