Marketing aesthetics; the strategic management of brands, identity, and image / Bernd Schmitt and Alex Simonson; foreword by Tom Peters

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N.Y.: Free PressN.Y.: Free Press Description: xv,345pISBN:

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Print Materials	Graduate School Library Master in Business Administration	658.827/Sch56 1997 (Browse shelf(Opens below))	Available		0072843

HD59.2.S357

Includes bibliographical references

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