Ultimate guide to strategic marketing : real world methods for developing successful, long-term marketing plans / Robert J. Hamper.
Publisher: New York : McGraw-Hill Education, [2014]Description: xii, 304 pages ; 24 cmContent type:- text
- unmediated
- volume
- 9780071809092
- 0071809090
- 658.802 .H229 [2014]
Item type | Current library | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|
Reference | Graduate School Library Master in Business Administration - Reference | 658.802 .H229 [2014] (Browse shelf(Opens below)) | Not for loan | 0114312 |
Includes index.
"The marketing blueprint you need to drive corporate growth. Based on an expansive, long-term study of proven marketing plans, The Ultimate Guide to Strategic Marketing provides decision makers with the knowledge and insight they need to overhaul their marketing strategies--not just come up with short-term, quick-fix solutions. It covers virtually every topic important to marketing executives, including: Planning in the context of the global/e-commerce market environment SWOT Internal/external investment opportunities Strategic budgeting and forecasting. Robert J. Hamper is president of Robert J. Hamper & Associates, which specializes in strategic planning, and has consulted for over 18 years to Fortune 500 and mid-sized corporations"-- Provided by publisher.
Text in English.
There are no comments on this title.