Business planning and market strategy / E. K. Valentin, Weber State University.
Publisher: California : SAGE, [2015]Copyright date: copyright 2015Description: xiv, 253 pages : illustrations ; 23 cmContent type:- text
- unmediated
- volume
- 9781452282152
- 658.4012 .V156
Item type | Current library | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|
Print Materials | Main Library General Circulation | 658.4012 .V156 2015 (Browse shelf(Opens below)) | Available | 0113391 |
Includes bibliographical references and index.
"The books offers students, entrepreneurs, and executives penetrating insights into developing business plans and market strategies that bolster the odds of succeeding in today's highly competitive marketplace. Rather than reduce the planning process to mechanistic, step-by-step instructions, which promote "thinking inside the box," author E.K. Valentin provides practical planning guidelines that encourage creative strategic problem solving. Drawing on both his business experience and the business literature, he explains not only what entrepreneurs and executives should look at when pondering plans and strategies, but also what they should look for." -- Provided by publisher.
Text in English.
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