Essentials of strategic management : the quest for competitive advantage / John E. Gamble, Texas A&M University-Corpus Christi, Margaret A. Peteraf, Dartmouth College, Arthur A. Thompson, Jr., The University of Alabama.
Publisher: New York : McGraw-Hill Education, [2015]Copyright date: copyright 2015Edition: 4th McGraw-Hill International student editionDescription: xl, 440 pages ; 25 cmContent type:- text
- unmediated
- volume
- 9781259094842
- 658.4012 .G191
Item type | Current library | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|
Print Materials | Graduate School Library Master of Education | 658.4012 .G191 2015 (Browse shelf(Opens below)) | In transit from Main Library to Graduate School Library since 11/07/2018 | 0114327 |
Includes indexes.
"Essentials of Strategic Management responds head-on to the growing requests by business faculty for a concisely-written strategic management text that�s robust and theory-driven and supported with a compelling collection of cases. This text was written with four objectives in mind: 1) Although relatively brief in length, the text provides students with an up-to-date and thorough understanding of essential strategic management concepts and analytic tools; 2) It simplifies the task of demonstrating student learning through course embedded assessment; 3) The concepts are supported by contemporary, well-written cases involving headline strategic issues; and lastly, 4) The text serves as the theoretical foundation of a teaching approach incorporating a business strategy simulation." -- From Amazon.com.
Text in English.
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