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Essentials of strategic management : the quest for competitive advantage / John E. Gamble, Texas A&M University-Corpus Christi, Margaret A. Peteraf, Dartmouth College, Arthur A. Thompson, Jr., The University of Alabama.

By: Contributor(s): Publisher: New York : McGraw-Hill Education, [2015]Copyright date: copyright 2015Edition: 4th McGraw-Hill International student editionDescription: xl, 440 pages ; 25 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781259094842
Subject(s): DDC classification:
  • 658.4012 .G191
Summary: "Essentials of Strategic Management responds head-on to the growing requests by business faculty for a concisely-written strategic management text that�s robust and theory-driven and supported with a compelling collection of cases. This text was written with four objectives in mind: 1) Although relatively brief in length, the text provides students with an up-to-date and thorough understanding of essential strategic management concepts and analytic tools; 2) It simplifies the task of demonstrating student learning through course embedded assessment; 3) The concepts are supported by contemporary, well-written cases involving headline strategic issues; and lastly, 4) The text serves as the theoretical foundation of a teaching approach incorporating a business strategy simulation." -- From Amazon.com.
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Holdings
Item type Current library Call number Status Date due Barcode
Print Materials Graduate School Library Master of Education 658.4012 .G191 2015 (Browse shelf(Opens below)) In transit from Main Library to Graduate School Library since 11/07/2018 0114327

Includes indexes.

"Essentials of Strategic Management responds head-on to the growing requests by business faculty for a concisely-written strategic management text that�s robust and theory-driven and supported with a compelling collection of cases. This text was written with four objectives in mind: 1) Although relatively brief in length, the text provides students with an up-to-date and thorough understanding of essential strategic management concepts and analytic tools; 2) It simplifies the task of demonstrating student learning through course embedded assessment; 3) The concepts are supported by contemporary, well-written cases involving headline strategic issues; and lastly, 4) The text serves as the theoretical foundation of a teaching approach incorporating a business strategy simulation." -- From Amazon.com.

Text in English.

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