When core values are strategic : how the basic values of Procter and Gamble transformed leadership at Fortune 500 companies / Rick Tocquigny with Andy Butcher, [and the P&G Alumni network]
Publisher: New Jersey : FT Press, [2012]Copyright date: copyright 2012Description: xi, 252 pages ; 23 cmContent type:- text
- unmediated
- volume
- 9780132905336 (hbk. :
- 0132905337
- 658.4012 .T632
Item type | Current library | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|
Print Materials | Graduate School Library Master in Business Administration | 658.4012 .T632 2012 (Browse shelf(Opens below)) | Available | 0114384 |
P&G Alumni Network. -- Book jacket.
"This book will establish why core values are timely and proven factors to long-term commercial success. It provides the ingredients behind building a corporate learning culture that translates to increased shareholder value. It also explain how core values and marketing initiatives are inseparable." -- From book jacket.
Text in English.
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