Ecommerce : a guide to business and e-marketing / edited by Chris Doyle.
Copyright date: New York, USA : Larsen & Keller, c2018Description: 237 pages : color illustrations ; 28 cmContent type:- text
- still image
- unmediated
- volume
- 9781635498622
- 658.872 .Ec19 2018
- HF5548.32 .E36 2018
Item type | Current library | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|
Print Materials | Graduate School Library Master in Business Administration - Reference | 658.872 .Ec19 2018 (Browse shelf(Opens below)) | Available | 0121943 |
Includes index
"Ecommerce is a rapidly developing field. It is a convenient way for customers to shop in the comfort of their home. It has various forms and services such as online shopping, mobile commerce, Internet marketing, transfer of funds electronically, etc. E-marketing has also become a significant form of marketing over the past decade as it has more reach in lesser cost. This book aims to elucidate the different forms and processes of Ecommerce and E-marketing. It will prove immensely beneficial to students interested in this field." --Provided by publisher
Adult 0.00
Text in English
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