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Ecommerce : a guide to business and e-marketing / edited by Chris Doyle.

Contributor(s): Copyright date: New York, USA : Larsen & Keller, c2018Description: 237 pages : color illustrations ; 28 cmContent type:
  • text
  • still image
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781635498622
Subject(s): DDC classification:
  • 658.872 .Ec19 2018
LOC classification:
  • HF5548.32 .E36 2018
Summary: "Ecommerce is a rapidly developing field. It is a convenient way for customers to shop in the comfort of their home. It has various forms and services such as online shopping, mobile commerce, Internet marketing, transfer of funds electronically, etc. E-marketing has also become a significant form of marketing over the past decade as it has more reach in lesser cost. This book aims to elucidate the different forms and processes of Ecommerce and E-marketing. It will prove immensely beneficial to students interested in this field." --Provided by publisher
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Item type Current library Call number Status Date due Barcode
Print Materials Graduate School Library Master in Business Administration - Reference 658.872 .Ec19 2018 (Browse shelf(Opens below)) Available 0121943

Includes index

"Ecommerce is a rapidly developing field. It is a convenient way for customers to shop in the comfort of their home. It has various forms and services such as online shopping, mobile commerce, Internet marketing, transfer of funds electronically, etc. E-marketing has also become a significant form of marketing over the past decade as it has more reach in lesser cost. This book aims to elucidate the different forms and processes of Ecommerce and E-marketing. It will prove immensely beneficial to students interested in this field." --Provided by publisher

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Text in English

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