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Foundations of business / William M. Pride, Texas A&M University, Robert J. Hughes, Dallas County Community Colleges, Jack R. Kapoor, College of DuPage

By: Contributor(s): Connecticut : Cengage Learning, c2015Edition: 4eDescription: 1 volume [various pagings] : color illustrations ; 28 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781285193946
  • 1285193946
Subject(s): DDC classification:
  • 658 .P947 2015
Summary: "FOUNDATIONS OF BUSINESS, 4E gives readers the comprehensive preparation they'll need to succeed in today's competitive business world. By providing a brief survey of business, including management and organization, marketing, social media and e-business, information systems, accounting, and finance, this text introduces the reader to core business practices. In addition, the authors address other important concepts such as ethics and social responsibility, forms of ownership, small business concerns and entrepreneurship, and international business. This edition is filled with cutting-edge content, including up-to-date information on the economic crisis, social networking, competition in the global marketplace, and the green movement, as well as suggestions on how to manage a business in the midst of economic ups and downs. An abundance of study aids also is available within the text and on the student companion website to help you achieve success in the course and in today's competitive business world." --Amazon.com website.
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Holdings
Item type Current library Call number Status Date due Barcode
Print Materials Graduate School Library Doctor in Business Administration 658 .P947 2015 4e (Browse shelf(Opens below)) Available 0119429

Includes index

This book is standalone book and will not include an access code.

"FOUNDATIONS OF BUSINESS, 4E gives readers the comprehensive preparation they'll need to succeed in today's competitive business world. By providing a brief survey of business, including management and organization, marketing, social media and e-business, information systems, accounting, and finance, this text introduces the reader to core business practices. In addition, the authors address other important concepts such as ethics and social responsibility, forms of ownership, small business concerns and entrepreneurship, and international business. This edition is filled with cutting-edge content, including up-to-date information on the economic crisis, social networking, competition in the global marketplace, and the green movement, as well as suggestions on how to manage a business in the midst of economic ups and downs. An abundance of study aids also is available within the text and on the student companion website to help you achieve success in the course and in today's competitive business world." --Amazon.com website.

Adult

Text in English

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