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Marketing metrics : the definitive guide to measuring marketing performance / Paul W. Farris, Neil T. Bendle, Phillip E. Pfeifer and David J. Reibsteinches by
Edition: 2nd ed.
Publisher: Upper Saddle River, NJ : Pearson, [2010]Copyright date: copyright 2010
Availability: Items available for loan: Graduate School Library (1)Call number: 658.83/F246 2010.

The Best of marketing Rx for entrepreneurs : 21 marketing prescriptions to help entrepreneurs succeed / Ned Roberto and Ardy Roberto ; with a foreword by Sandy Prieto-Romualdez. by Publisher: Mla. : Philippine Daily Inquirer, [2008]Copyright date: copyright 2008
Availability: Items available for loan: Main Library (1)Call number: 658.8/R642 2008.

International marketing research / C. Samuel Craig and Susan P. Douglas. by
Edition: 3rd ed.
Publisher: England : John Wiley and Sons, [2005]Copyright date: copyright 2005
Availability: Items available for loan: Graduate School Library (1)Call number: 658.84/C886 2005.

The art and science of interpreting market research evidence / D. V. L. Smith and J. H. Fletcher. by Publisher: NY : John Wiley, [2004]Copyright date: copyright 2004
Availability: Items available for loan: Graduate School Library (1)Call number: 658.83/Sm645 2004.

Marketing research: online research applications / Alvin C. Burns and Ronald F. Bush. by
Edition: 4th ed.
Publisher: Singapore: Pearson Educ., 2004
Availability: Items available for loan: Main Library (1)Call number: 658.83/B967 2004.

Marketing research: within a changing information environment / Joseph F. Hair Jr., Robert P. Bush and David J. Ortinau. by Series: McGraw-Hill series in Marketing
Edition: 2nd ed.
Publisher: MA : McGraw-Hill, 2003
Availability: Items available for loan: Main Library (2)Call number: 658.83 H153 2003, ...

Marketing research for managers / Sunny Crouch and Matthew Housden. by
Edition: 3rd ed.
Publisher: Oxford: Butterworth/Heinemann., 2003
Availability: Items available for loan: Main Library (1)Call number: 658.83/C952 2003.

The marketer's guide to socio-economic classification of consumers / Ned Roberto. by Publisher: (s.l): (publisher not identified), 2002
Availability: Items available for loan: Graduate School Library (1)Call number: 658.8/R642 2002.

Marketing research text and cases / Bruce Wrenn, Robert Stevens and David Loudon. by Publisher: N.Y.: Haworth Press, 2002
Availability: Items available for loan: Main Library (1)Call number: 658.83/W945 2002.

Marketing research Marketing research / Alvin C. Burns, Ronald F. Bush. by
Edition: 3rd ed.
Publisher: N. J.: Prentice-Hall, 2001
Availability: Items available for loan: Graduate School Library (1)Call number: 658.83/B967 2001.

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