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The business of brands / Jon Miller and David Muir. by Publisher: New York : John Wiley, [2004]Copyright date: copyright 2004
Availability: Items available for loan: Graduate School Library (1)Call number: 658.827.M648 2004.

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A genie's wisdom: a fable of how a CEO learned to be a marketing genius / Jack Trout. by Publisher: N.Y.: John Wiley, 2003
Availability: Items available for loan: Graduate School Library (1)Call number: 658.8/T861 2003.

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Romancing the customer; maximizing brand value through powerful relationship management / Paul Temporal and Martin Trott. by Publisher: N.Y.: John Wiley
Availability: Items available for loan: Graduate School Library (1)Call number: 658.827/T288 2001.

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