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The observational research handbook; understanding how consumers live with your product / Bill Abrams. by Publisher: IL: NTubl., 2000
Availability: Items available for loan: Main Library (1)Call number: 658.834/Ab161 2000.

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Consumers / Eric Arnould, Linda Price and George Zinkhan. by
Edition: 2nd ed
Publisher: MA : McGraw-Hill, 2004.
Availability: Items available for loan: Main Library (1)Call number: 658.8 /Ar765 2004.

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