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Repositioning : marketing in an era of competition, change and crisis / Jack Trout with Steve Rivkinches by Publisher: NY : McGraw, [2010]Copyright date: copyright 2010
Availability: Not available: Graduate School Library: Checked out (1).

Marketing metrics : the definitive guide to measuring marketing performance / Paul W. Farris, Neil T. Bendle, Phillip E. Pfeifer and David J. Reibsteinches by
Edition: 2nd ed.
Publisher: Upper Saddle River, NJ : Pearson, [2010]Copyright date: copyright 2010
Availability: Items available for loan: Graduate School Library (1)Call number: 658.83/F246 2010.

The handbook of field marketing : a complete guide to understanding and outsourcing face-to-face direct marketing / Alison Williams and Roddy Mullinches by Publisher: London ; Philadelphia : Kogan Page, 2008
Availability: Items available for loan: Graduate School Library (1)Call number: 658.872/W721 2008.

International marketing research / C. Samuel Craig and Susan P. Douglas. by
Edition: 3rd ed.
Publisher: England : John Wiley and Sons, [2005]Copyright date: copyright 2005
Availability: Items available for loan: Graduate School Library (1)Call number: 658.84/C886 2005.

The official CIM courses book : managing marketing performance 2004-2005 / Helen Meek...[et.al.]. by Publisher: Oxford : Elsevier, [2005]Copyright date: copyright 2005
Availability: Not available: Graduate School Library: In transit (1).

Global marketing / Keegan, Warren. by
Edition: 4th ed. (Int'l ed.)
Language: English Publisher: N.J. : Pearson, 2005
Availability: Items available for loan: Graduate School Library (1)Call number: 658.84.K243 2005. Main Library (1)Call number: 658.84/K243 2005.

All marketers are liars : the power of telling authentic stories in a low-trust world / Seth Godinches by Publisher: New York : Portfolio, 2005
Availability: Items available for loan: Graduate School Library (1)Call number: 658.8/G585 2005.

151 quick ideas to get new customers / by Jerry R. Wilson. by Publisher: Franklin Lakes, NJ : Career Press, 2005
Availability: Items available for loan: Graduate School Library (1)Call number: 658.812/W749 2005.

International marketing and export management / Gerald Albaum, Edwin Duerr and Jesper Strandskov. by
Edition: 5th ed.
Publisher: London: Pearson Education, [2005]Copyright date: copyright 2005
Availability: Items available for loan: Graduate School Library (1)Call number: 658.84 Al327 2005.

Marketing your event planning business: a creative approach to gaining the competitive edge / Judy Allen. by Publisher: Canada : John Wiley and sons, [2004]Copyright date: copyright 2004
Availability: Items available for loan: Graduate School Library (1)Call number: 658.8/Al427 2004.

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