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The Product manager's field guide : practical tools, exercises, and resources for improved product management / Linda Gorchels. by Publisher: NY : McGtraw Hill, [2003]Copyright date: copyright 2003
Availability: Items available for reference: Main Library: Not for loan (1)Call number: 658.5 /G661 2003.

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Dictionary of marketing and advertising / Rosenberg, Jerry M. by Language: English Publisher: N.Y. : John Wiley, [1995]Copyright date: copyright 1995
Availability: Items available for reference: Graduate School Library: Not for loan (1)Call number: 658.8003/R723 c1995.

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Dictionary of social and market research / Wolfgang J. Koschnick by Publisher: NY : John Wiley
Availability: Items available for reference: Main Library: Not for loan (1)Call number: 658.8303/K86 1996.

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