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		Marketing metrics : the definitive guide to measuring marketing performance / Paul W. Farris, Neil T. Bendle, Phillip E. Pfeifer and David J. Reibsteinches by Farris, Paul W Bendle, Neil T Pfeifer, Phillip E Reibstein, David J Edition: 2nd ed. Publisher: Upper Saddle River, NJ : Pearson, [2010]Copyright date: copyright 2010 Availability: Items available for loan: Graduate School Library (1)Call number: 658.83/F246 2010. Place hold Add to cart (remove)
		International marketing research / C. Samuel Craig and Susan P. Douglas. by Craig, C Samuel Douglas, Susan P Edition: 3rd ed. Publisher: England : John Wiley and Sons, [2005]Copyright date: copyright 2005 Availability: Items available for loan: Graduate School Library (1)Call number: 658.84/C886 2005. Place hold Add to cart (remove)
		The art and science of interpreting market research evidence / D. V. L. Smith and J. H. Fletcher. by Smith, D V.L Fletcher, J.H Publisher: NY : John Wiley, [2004]Copyright date: copyright 2004 Availability: Items available for loan: Graduate School Library (1)Call number: 658.83/Sm645 2004. Place hold Add to cart (remove)
		Marketing research Marketing research / Alvin C. Burns, Ronald F. Bush. by Burns, Alvin C Bush, Ronald F Edition: 3rd ed. Publisher: N. J.: Prentice-Hall, 2001 Availability: Items available for loan: Graduate School Library (1)Call number: 658.83/B967 2001. Place hold Add to cart (remove)
		Exploring marketing research Exploring marketing research / Zikmund, William G. by Zikmund, William G Edition: 4th ed. Language: English Publisher: Chicago : Dryden Press, [1991]Copyright date: copyright 1991 Availability: Items available for loan: Main Library (1)Call number: 658.83/Z64 c1991. Place hold Add to cart (remove)