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Small business management / Mary Jane Byrd, University of Mobile.

By: Copyright date: New York : McGraw-Hill Education, c2018Copyright date: copyrighht 2018Edition: Eighth edition; McGraw-Hill international student editionDescription: xviii, 475 pages ; 25 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781259538988
Subject(s): DDC classification:
  • 658.022 .B995 2018 8thed.
Summary: "Small Business Management: An Entrepreneur's Guidebook takes a practical down-to-earth approach to conceiving planing, organizing and managing a small business. Based on extensive theory, research, and practice, the material is presented from a "how-to" perspective, with many practical examples and applications from the business world,much of which is based on the author's own business experience. The eight edition has been thoroughly updated to reflect the latest trends and topics. Highlights include: - All new business plan example in the appendix to Chapter 6 - New profiles featuring innovative small businesses, such as Southern Comfort Carriage Ride in Chapter 6 and Hummingbird Ideas in Chapter 8 - Updated coverage of technology throughout, such as the use of social media in selecting advertising media in Chapter 9 - Current topics added and updated throughout, such as OSHA requirements for emergency action plans in Chapter 10, coverage of peer-to-peer payment in Chapter 15 and new data on how the Affordable Care Act is working in Chapter 16." --Provided by publisher
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
Print Materials Main Library Senior High School - Reference 658.022 .B995 2018 8thed. (Browse shelf(Opens below)) Available 0122099
Print Materials Main Library Senior High School - Reference 658.022 .B995 2018 8thed. (Browse shelf(Opens below)) 2 Available 0122113

Includes index

"Small Business Management: An Entrepreneur's Guidebook takes a practical down-to-earth approach to conceiving planing, organizing and managing a small business. Based on extensive theory, research, and practice, the material is presented from a "how-to" perspective, with many practical examples and applications from the business world,much of which is based on the author's own business experience.

The eight edition has been thoroughly updated to reflect the latest trends and topics.
Highlights include:
- All new business plan example in the appendix to Chapter 6

- New profiles featuring innovative small businesses, such as
Southern Comfort Carriage Ride in Chapter 6 and
Hummingbird Ideas in Chapter 8

- Updated coverage of technology throughout, such as the
use of social media in selecting advertising media in
Chapter 9

- Current topics added and updated throughout, such as
OSHA requirements for emergency action plans in Chapter
10, coverage of peer-to-peer payment in Chapter 15 and
new data on how the Affordable Care Act is working in
Chapter 16." --Provided by publisher

Adult 0.00

Text in English

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