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Entrepreneurship: starting & operating a small business / Steve Mariotti, Caroline Glackin.

By: Contributor(s): Publisher: Philippines : Pearson Education South Asia Pte. Ltd., 2017Copyright date: c2017Edition: Fourth editionDescription: 565 pages, 11 unnumbered pages of plates ; illustrations (black and white)Content type:
  • text
  • still image
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9789813131774
Subject(s): DDC classification:
  • 338.04 .M342 2017
Summary: "Entrepreneurship: Starting and Operating A Small Business untangles the complex economic, financial, and professional considerations surrounding business ownership and operations. In its Fourth Edition, Entrepreneurship takes a critical look at contemporary entrepreneurial successes, allowing readers with a range of business interests to engage with and draw insight from the text. Balancing real-world case studies with thoughtful instruction, Entrepreneurship leads readers to develop their business plans step by step, at the end of each chapter. This approach allows individuals to internalize different aspects of business ownership at a self-guided pace. Personalize Learning with MyEntrepreneurshipLab MyEntrepreneurshipLab is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts." --Amazon.com
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Item type Current library Call number Status Date due Barcode
Print Materials Main Library General Circulation 338.04 .M342 2017 (Browse shelf(Opens below)) Available 0121663

Includes index

"Entrepreneurship: Starting and Operating A Small Business untangles the complex economic, financial, and professional considerations surrounding business ownership and operations.

In its Fourth Edition, Entrepreneurship takes a critical look at contemporary entrepreneurial successes, allowing readers with a range of business interests to engage with and draw insight from the text. Balancing real-world case studies with thoughtful instruction, Entrepreneurship leads readers to develop their business plans step by step, at the end of each chapter. This approach allows individuals to internalize different aspects of business ownership at a self-guided pace.

Personalize Learning with MyEntrepreneurshipLab MyEntrepreneurshipLab is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts." --Amazon.com

Adult

Text in English

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