Distribution management / Marife Agustin-Acierto, DBA, LPT, FRI (Rs), CPME, Gilfred Abad Acierto,Ph.D., LPT, FRIEdr, authors ; Annabelle Gordonas, Ph.D., editor.
Intramuros, Manila : Unlimited Books Library Services & Publishing, Inc., copyright 2019Description: x, 264 pages ; 24 cmContent type:- text
- unmediated
- volume
- 9786214270514
- 658.8599 .Ag284 2019
Item type | Current library | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|
Reserved Books | Main Library Filipiniana Section | 658.8599 .Ag284 2019 (Browse shelf(Opens below)) | Available | 0127366 |
"OBE Approach" --Cover page
"Includes bibliographical references (pages 259-264).
"This book will help the students prepare on the changing and challenging career in business with appropriate marketing attitudes and competencies. It will assist them to determine the marketing channel needed in the distribution process. The features of the book make it distinct from other books,particularly in distribution management. The presentation of the topics starts on introducing the basic concept of distribution, distribution planning, distribution channel, channel coverage, physical distribution, inventory management, warehousing, wholesaling, retailing, store location and distribution strategy." --Preface
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