Marketing management and communications in the public sector / Martial Pasquier and Jean-Patrick Villeneuve.
Series: Routledge masters in public managementPublisher: New York : Routledge, Taylor & Francis Group, 2018Copyright date: c2018Edition: Second EditionDescription: x, 263 pages ; 25 cmContent type:- text
- unmediated
- volume
- 9781138655799 (hardback)
- 9781138655805 (pbk.)
- 352.748 .P284 2018
- JF1525.P8 P37 2017
Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Print Materials | Main Library General Circulation | Non-fiction | 352.748 .P284 2018 (Browse shelf(Opens below)) | Available | 0123993 |
Revised edition of the authors' Marketing management and communications in the public sector, 2012.
Includes bibliographical references and index.
Public management and marketing -- Marketing and public marketing -- Basic marketing concepts -- Marketing information research -- Marketing strategy -- Marketing instruments -- Public communications ¿ an introduction -- Communications models and strategies -- Communications instruments -- Communication control -- Crisis communication -- Appendix: A case study -- Index.
"This updated edition of Marketing Management and Communications in the Public Sector provides a thorough overview of the major concepts in public sector marketing and communications, two fields that have continued to grow in importance for modern public administrations.
With extended coverage of topics such as social marketing and institutional communication, the authors skillfully build on the solid foundations laid down in the previous edition. Replete with real-world case studies and examples, including new material from the USA, Australia, and Asia, this book gives students a truly international outlook. Additional features include exercises and discussion questions in each chapter and an illustrative extended case study.
This refreshed text is essential reading for postgraduate students on public management degrees, and aspiring or current public managers." --Provided by publisher
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