Nudge : improving decisions about health, wealth, and happiness / Richard H. Thaler, Cass R. Sunsteinches
Publisher: London : Penguin Books, 2008Edition: Revised and expanded editionDescription: 312 pages ; 23 cmContent type:- text
- unmediated
- volume
- 9780300122237
- 9780143115267
- 330 .T365
Item type | Current library | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|
Print Materials | Main Library General Circulation | 330 .T365 2008 (Browse shelf(Opens below)) | Available | 0115627 |
Includes bibliographical references (pages 281-302) and index.
"Nudge is about choices - how we make them and how we're led to make better ones. Authors Richard H. Thaler and Cass R. Sunstein offer a new perspective on how to prevent the countless bad mistakes we make in our lives - including ill-advised personal investments, consumption of unhealthy foods, neglect of our natural resources and other numerous bad decisions regarding health care, our families and education. Citing decades of cutting-edge behavioral science research they demonstrate that sensible "choice architecture" can successfully nudge people toward the best decision without restricting their freedom of choice. Terrifically straightforward, informative and often very entertaining, this book is a must read for everyone with an interest in our individual and collective well-being." -- Provided by publisher
Text in English
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