Image from Google Jackets

Principles of marketing / Philip Kotler, Northwestern University, Gary Armstrong, University of North Carolina with Marc Oliver Opresnik.

By: Contributor(s): Publisher: Singapore : Pearson Education South Asia Pte. Ltd., 2018Edition: 17e; Global editionDescription: 734 pages : illustrations (black and white) ; 27 cmContent type:
  • text
  • still image
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9789813134454
Subject(s): DDC classification:
  • 658.8 .K87 2018
Summary: Principles of Marketing is the most-trusted source for teaching and learning about the latest developments in basic marketing concepts and practices. This seventeenth edition introduces new marketing students to the fascinating world of modern marketing in a complete and authoritative yet fresh, practical, and engaging way. Added substantial new content and poured over every page, table, figure, fact, and example in order to make this the best text from which to learn about and teach marketing. Enhanced by MyMarketingLab, online homework and personalized study tool. The book takes a practical marketing-management approach, providing countless in-depth, real-life examples and stories that engage students with marketing concepts and bring modern marketing to life. In this edition every chapter has an engaging opening story plus Real Marketing highlights that provide fresh insights into real marketing practices.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Collection Call number Status Date due Barcode
Print Materials Main Library Senior High School Non-fiction 658.8 .K87 2018 7thed. (Browse shelf(Opens below)) Available 0123460

"Original edition, Principles of Marketing, Global Edition, 17th edition, 9781292220178 by Philip Kotler, Gary Armstrong and Marc Oliver Opresnik published by Pearson Education Limited, Copyright c2018 Pearson Education Limited." --Verso of title page

Including bibliographical references (pages 675-703) and index.

Principles of Marketing is the most-trusted source for teaching and learning about the latest developments in basic marketing concepts and practices. This seventeenth edition introduces new marketing students to the fascinating world of modern marketing in a complete and authoritative yet fresh, practical, and engaging way. Added substantial new content and poured over every page, table, figure, fact, and example in order to make this the best text from which to learn about and teach marketing. Enhanced by MyMarketingLab, online homework and personalized study tool.
The book takes a practical marketing-management approach, providing countless in-depth, real-life examples and stories that engage students with marketing concepts and bring modern marketing to life. In this edition every chapter has an engaging opening story plus Real Marketing highlights that provide fresh insights into real marketing practices.

Adult 0.00

Text in English

There are no comments on this title.

to post a comment.