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International marketing / Philip R. Cateora, Fellow, Academy of International Business, University of Colorado, Mary C. Gilly, University of California, Irvine, John L. Graham, University of California, Irvine.

By: Contributor(s): Series: McGraw-Hill series in marketingPublisher: New York : McGraw-Hill Education, 2015Edition: Sixteenth edition ; McGraw-Hill International Student EditionDescription: xxxiii, 638 pages, 2 unnumbered of pages : color illustrations, color maps ; 26 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9789814646086
Subject(s): DDC classification:
  • 658.848 .C359
Summary: "International Marketing by Cateora, Gilly, and Graham has been a pioneer in the field of international marketing. The authors continue to set the standard in this edition with new and expanded topics that reflect the swift changes of the competitive global market, as well as increased coverage of technology's impact on the international market arena. Now with over 100 new academic articles and their findings integrated into this 16th edition! Providing a well-rounded perspective of international markets that encompasses history, geography, language, and religion as well as economics, International Marketing helps students to see the cultural and environmental uniqueness of any nation or region. The 16th edition reflects all the important events and innovations to affect global business within recent years, while including several new and updated learning tools and teaching resources." -- Preface
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Holdings
Item type Current library Call number Status Date due Barcode
Print Materials Graduate School Library Master in Business Administration 658.848 .C359 2015 (Browse shelf(Opens below)) In transit from Main Library to Graduate School Library since 07/29/2020 0115270

Includes indexes.

"International Marketing by Cateora, Gilly, and Graham has been a pioneer in the field of international marketing. The authors continue to set the standard in this edition with new and expanded topics that reflect the swift changes of the competitive global market, as well as increased coverage of technology's impact on the international market arena. Now with over 100 new academic articles and their findings integrated into this 16th edition! Providing a well-rounded perspective of international markets that encompasses history, geography, language, and religion as well as economics, International Marketing helps students to see the cultural and environmental uniqueness of any nation or region. The 16th edition reflects all the important events and innovations to affect global business within recent years, while including several new and updated learning tools and teaching resources." -- Preface

Text in English.

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