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Thingking beyond technology : creating new value in business / Joseph A. Divanna. by Publisher: London: Palgrave Macmillan, 20023
Availability: Items available for loan: Main Library (1)Call number: 658.4 /D618 2003.

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Winning in Asia, U.S. style : market and nonmarket strategies for success / edited by Vinod K. Aggarwal. by Publisher: England ; Palgrave Macmillan, c2003.
Availability: Items available for loan: Graduate School Library (1)Call number: 658.848/W776 2003.

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Priceless; turning ordinary products into extraordinary experiences / Diana LaSalle, Terry A. Britton. by Publisher: IN: Macmillan.
Availability: Items available for loan: Graduate School Library (1)Call number: 658.5752/L338 2003.

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How customers think: essential insights into the mind of the market / Gerald Zaltman. by Publisher: IN: Macmillan.
Availability: Items available for loan: Graduate School Library (1)Call number: 658.8342/Z22 2003. Main Library (1)Call number: 658.8342/Z22 2003.

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