Practical marketing and public relations for the small business / Moi Ali [PR marketing and consultant].
Series: Business enterprise guideLondon : Kogan Page, 2002Edition: 2nd editionDescription: viii, 374 pages ; 24 cmContent type:- text
- unmediated
- volume
- 0749438231
- 658.8 .Al398
Item type | Current library | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|
Print Materials | Main Library General Circulation | 658.8 .Al398 2002 (Browse shelf(Opens below)) | Available | 0117710 |
Includes index.
"Practical Marketing and Public Relations for the Small Business seeks to change all that by providing sound, accessible advice with plenty of tips, hints, ideas. Primarily aimed at enterprises with limited budgets, it also has much to offer larger, more affluent companies. This practical guide help you get the most from your marketing/PR budget and will show how to develop your own marketing and PR programmes in order to be more effective and, ultimately, more profitable. The book covers all the topics, including:
- producing a marketing / PR strategy;
- using the media;
- direct mail techniques
- writing and designing publicity;
- advertising and promotion;
- customer care.
Adult
Text in English
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