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Practical marketing and public relations for the small business / Moi Ali [PR marketing and consultant].

By: Series: Business enterprise guideLondon : Kogan Page, 2002Edition: 2nd editionDescription: viii, 374 pages ; 24 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 0749438231
Subject(s): DDC classification:
  • 658.8 .Al398
Summary: "Practical Marketing and Public Relations for the Small Business seeks to change all that by providing sound, accessible advice with plenty of tips, hints, ideas. Primarily aimed at enterprises with limited budgets, it also has much to offer larger, more affluent companies. This practical guide help you get the most from your marketing/PR budget and will show how to develop your own marketing and PR programmes in order to be more effective and, ultimately, more profitable. The book covers all the topics, including: - producing a marketing / PR strategy; - using the media; - direct mail techniques - writing and designing publicity; - advertising and promotion; - customer care.
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Holdings
Item type Current library Call number Status Date due Barcode
Print Materials Main Library General Circulation 658.8 .Al398 2002 (Browse shelf(Opens below)) Available 0117710

Includes index.

"Practical Marketing and Public Relations for the Small Business seeks to change all that by providing sound, accessible advice with plenty of tips, hints, ideas. Primarily aimed at enterprises with limited budgets, it also has much to offer larger, more affluent companies. This practical guide help you get the most from your marketing/PR budget and will show how to develop your own marketing and PR programmes in order to be more effective and, ultimately, more profitable. The book covers all the topics, including:

- producing a marketing / PR strategy;
- using the media;
- direct mail techniques
- writing and designing publicity;
- advertising and promotion;
- customer care.

Adult

Text in English

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