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Strategic marketing management: Cases Strategic marketing management: Cases / David W. Cravens, Charles W. Lamb, Victoria L. Crittenden. by
Edition: 6th ed.
Publisher: Chicago : Irwin, 1998.
Availability: Items available for loan: Main Library (1)Call number: 658.802/C898 1998.

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International marketing / Philip R. Cateora and John L. Graham. by Series: The McGraw-Hill/Irwin series in marketing
Edition: 12th ed.
Publisher: MA : McGraw-Hill/Irwin, c2005.
Availability: Items available for loan: Main Library (1)Call number: 658.84/C359 2005.

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Advertising and promotion : an integrated marketing communications perspective / George E. Belch and Michael A. Belch by
Edition: 9th ed
Publisher: New York : McGraw-Hill/Irwin, 2012
Availability: Items available for loan: Main Library (1)Call number: 659.1 .B427 2012.

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