Innovative marketing communications : strategies for the events industry / Guy Masterman, Emma H. Wood.

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Series: Events management seriesPublisher: Oxford ; Burlington, MA : Elsevier/Butterworth-Heinemann, 2006Description: xxi, 322 pages : illustrations ; 25 cmContent type:

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Print Materials	Main Library Hotel Restaurant Management	394.2/M423 2006 (Browse shelf(Opens below))	Available		0096843

Includes bibliographical references and indexes.

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