Managerial economics [electronic resource] : concepts and principles / Donald N. Stengel.

By:

Stengel, Donald N

Publisher number: 2 | BEPSeries: Managerial economics collection[New York, N.Y.] (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2011Edition: 1st edDescription: 1 electronic text (151 p.) : digital fileContent type:

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ISBN:

9781606492208 (electronic bk.)

Subject(s):

Additional physical formats: Print version:: No titleDDC classification:

338.5024658

LOC classification:

HD30.22 .S746 2011

Online resources:

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Available additional physical forms:

Also available in print.

Contents:

1. Introduction to managerial economics -- 2. Key measures and relationships -- 3. Demand and pricing -- 4. Cost and production -- 5. Economics of organization -- 6. Market equilibrium and the perfect competition model -- 7. Firm competition and market structure -- 8. Market regulation -- Notes -- References -- Index.

Abstract: Economic principles inform good business decision making. Although economics is sometimes dismissed as a discourse of practical relevance to only a relatively small circle of academicians and policy analysts who call themselves economists, sound economic reasoning benefits any manager of a business, whether they are involved with production and operations, marketing, finance, or corporate strategy. Along with enhancing decision making, the field of economics provides a common language and framework for comprehending and communicating phenomena that occur within a business, as well as between a business and its environment.

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Includes bibliographical references (p. 143-148) and index.

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Economic principles inform good business decision making. Although economics is sometimes dismissed as a discourse of practical relevance to only a relatively small circle of academicians and policy analysts who call themselves economists, sound economic reasoning benefits any manager of a business, whether they are involved with production and operations, marketing, finance, or corporate strategy. Along with enhancing decision making, the field of economics provides a common language and framework for comprehending and communicating phenomena that occur within a business, as well as between a business and its environment.