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Beyond buzz : the next generation of word-of-mouth marketing / Lois Kelly. by New York : AMACOM, c2007
Availability: Items available for loan: Graduate School Library (1)Call number: 658.8/K29 2007.

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The secrets of word-of-mouth marketing: how to trigger expontential sales through runaway word of mouth / George Silverman. by Publisher: N.Y.: AMACOM, [2001]Copyright date: copyright 2001
Availability: Items available for loan: Graduate School Library (1)Call number: 658.8/Si587 2001. Main Library (1)Call number: 658.8/Si587 2001.

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