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Core concepts in hospitality and tourism : hospitality services marketing / authored and edited by 3G E-Learning LLC

By: Copyright date: New York, United States of America : 3G E-Learning LLC, c2019Description: 293 pages : color illustrations ; 24 cm + 1 DVD 4 3/4 inContent type:
  • text
  • still image
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781984620965
Subject(s): DDC classification:
  • 658.8 .T531 2019
Summary: "This book covers concepts on the key marketing principles applied to tourism and hospitality, showing how these concepts work in practice and demonstrating the diverse range of tourism and hospitality. This book focuses on a better understanding of how successful new hotel services are developed and investigates the factors, which have impact on success or failure in new service development (NSD) in the hotel sector. It also tries to understand the other marketing styles in hospitality industry such as different websites, social networking sites like Facebook, Twitter, advertising; sales promotion and the most recently flash marketing or mob marketing has evolved as marketing tools of modern society." Provided by publisher
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Holdings
Item type Current library Collection Call number Status Date due Barcode
Non-Print Materials Main Library Multimedia 658.8 .T531 2019 (Browse shelf(Opens below)) Available CD05014
Print Materials Main Library Senior High School Non-fiction 658.8 .T531 2019 (Browse shelf(Opens below)) Checked out 07/07/2023 0123737

Includes bibliographical references and index

"This book covers concepts on the key marketing principles applied to tourism and hospitality, showing how these concepts work in practice and demonstrating the diverse range of tourism and hospitality. This book focuses on a better understanding of how successful new hotel services are developed and investigates the factors, which have impact on success or failure in new service development (NSD) in the hotel sector. It also tries to understand the other marketing styles in hospitality industry such as different websites, social networking sites like Facebook, Twitter, advertising; sales promotion and the most recently flash marketing or mob marketing has evolved as marketing tools of modern society." Provided by publisher

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Text in English

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